It was first revealed in Kai's Esquire March shoot and there were rumors because an advisor mentioned about it
This was then officially announced through Kai's interview with Esquire - Kai Capsule Collection
The nickname bear has been with Kai since his debut in 2012. And because of that, bears are also Kai's favourite, it's to the extent that there are only bear items in his house ㅋㅋㅋㅋ He also said that there is no more space to put any more bears. He often wears bear related fashion items as well.
I know that Gucci loves Kai, but they did this for Kai who has a bear nickname and it is also their first ever collection with a Korean celebrity
- [PANN] Gucci released their first collection with a Korean (celebrity) - the Kai collection (more pictures at source)
Overall: +926
[+218] Everybody please stay calm. The collection is not even launched yet but there are already so many reservations ㅠㅠ Please leave this wallet for me
[+185] Crazy daebak... They featured bears in Kai's collection?? That blue knitwear is so cute. Wah but this is really daebak... I'm jealous, who gets a collection named after them by a luxury brand that everyone knows, isn't this something that happens in dramas
>> Are EXO fans rich?
>> When they debut, (fans) were students but they have been in the industry for some time so their fans have grown up too. Debut fans would probably in the working world now, this includes me
>> There are many rich fans too... There was a 3 million won price bag that Kai used for his airport fashion and they made it sold out. I of course am a beggar
>> Rings, handbag, necklace etc, whatever that Kai uses, fans would make it sold out
>> Making a 3 million won price bag sold out does not seem like something an idol-fan realm could achieve. Kai's publicity effect is at the level of (professional) models
[+161] Gucci always launch products featuring snakes, tigers and Mickey Mouse. I have always wanted to them to launch something with pretty bears and now thanks to Kai i get to see Gucci with bears. I looked it up and the sneakers look pretty
[+102] Gucci's homepage is preparing for the launch. Not sure if it's the Kai effect, but the items all look pretty. Kai's fan taste is going up with no limit in sight
[+64] It reminds of this era ㅜㅜ I have wanted to see him with this vibe again
[+51] "It's easy to be a popular brand, but it's hard to become a luxury brand. It's easy to be a popular idol, but it's hard to become a luxury brand artist." Kai has freed himself from the boundaries of an idol and made a career for himself with the Kai brand
[+46] I think it's really amazing that it's not a local brand but a luxury brand that does this. When they invite their VIP guests, they refer to them collectively as Kai. They used Kai as their model for their global sunglass ad campaign. Many Koreans living overseas saw Kai's ad and a lot of them were really amazed by that. Now, they are releasing a product line with Kai's name too. When people go to the stores and ask for the Kai collection, these items will be brought out to them, because no matter where you are in the world, this is the Kai collection. In China, they are currently only accepting reservations because the collection has not reached their stores, but the items are already sold out. I'd be lying if i say i don't mind not seeing Kai wear other brands, it is quite a pity. But seeing how well he pulls off Gucci on and off stage, I think the meeting between Kai and Gucci is a good one
[+39] If we want to be fans, we have to do it like Gucci
[+35] They even named a collection after Kai, (their love for him) is the real deal... It's not just Kai's bear collection, but the collection name itself is Kai.. I seriously acknowledge their love for him..
[+34] Even though he was wearing such a fancy outfit and surrounded by fancy items, it doesn't look over the top because his face looks the fanciest
[+33] When EXO performed at the Olympics closing ceremony Gucci made suits not just for Kai but all the EXO members too ㅋㅋㅋㅋ Even if you want to buy it you couldn't because it was made just for EXO. Kai is really daebak
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