[PANN] THE CURRENT SITUATION OF KAI & GUCCI COLLECTION

Gucci who included bears in their collection because they heard their global ambassador Kai loves bears

Gucci chose Kai among all the celebrities in the world for their 100th anniversary collection and released the Kai x Gucci collection. They included Korean elements in the collection video as well

In early March, Kai wore the blue knitwear from the Kai x Gucci collection to the pop-up store pre-open event 

It was sold out in a flash on the same day

1.77 million won Gucci x Kai knitwear sold out on the same day of release

Kai x Gucci collection is expected to be launched worldwide following from its launch in Korea. The combination of Kai bear and Gucci is well-received among Gucci's high-end customers and they posted a lot of pictures of their purchases

Most of the Kai x Gucci items are sold out in Asia following its launch and it surprised the people in the industry. They have put in a request to their Italy headquarters to increase supply.

• [PANN] The current situation of Kai x Gucci collection (more pictures at source)

Overall: +925

[+256] Kai is the first Korean to have a collaboration with Gucci. Gucci did a collaboration with a Korean for their 100th anniversary

[+210] Look at Kai x Gucci's ad at Shinsegae Centum and Galleria department store

[+113] Gucci HQ must be really busy, even stocks in Asia are sold out ㄷㄷ

[+81] Gucci used to have a somewhat old image, but they changed their designer and it gave them a younger image, their brand image is so much better now

[+64] Kai x Gucci collection is daebak. Kai is the rightful main character of the collection

[+49] It really doesn't look countrified at all, they designed it well.. It's pretty

[+47] They always said SM was paying (Gucci) ㅋㅋㅋ I guess it was your own bias who was doing that?

[+46] Kai once wore a Gucci outfit with bears on it and it was sold out worldwide because it was so well received. That was one of the reason why they included bears in this collection! This is something i heard from the staff when i went to Gucci store yesterday.

[+40] Luxury brands have a stiff? and old? image but the bears gave it a lovely and young image, it looks attractive

[+30] This is not ordinary, it's totally daebak

[+27] Kai fans are giving out Gucci goods

[+27] Wow putting aside everything else, the fact that a global luxury brand like Gucci releasing a collection in collaboration with a Korean celebrity is amazing.. They chose Kai out of all the famous celebrities in our country, it shows that this is a decision made after reviewing all aspects, be it sales or brand image etc.

[+24] It makes me really proud that an Italian luxury brand chose Kai for their 100th anniversary collection!!

[+23] Sold out? There's a reason why Gucci is always saying Kai Kai

[+22] For a high-priced luxury brand like Gucci to be sold out on the first day shows that it's not just fans who are buying it. The collection is that popular and it is totally daebak. For a luxury brand to include a celebrity's name in their collection is something rare even on a global scale

[+21] Actress Lee Siyoung wore jeans from Kai collection