SM solo projects are different from group projects, you could say the artist has more than 90% stake in it? And so (the artist) can decide the scale, who they want to collaborate with and the cost of the project. Of course the company does not just pay for it blindly, they will subsequently collect their investment and total cost from the album sales.
Judging from the quality of Kai's first solo album MV, he wasn't thinking of profits at all, he was just investing in the quality of the album.
Thinking about how long he has been preparing for this and how much he wanted it makes me want to cry. That's why i want to buy more albums ㅎ I feel sorry that this is the only thing i can do as a fan ㅠㅠ
- [PANN] The impressiveness of Kai's solo (album) planning
Overall: +971
[+184] He filmed MV for all the songs in the album ㅠㅠ He was not thinking of profits, he just wanted to let us see more of him. I could see Jonginnie's efforts and it makes me cry ㅠㅠ
[+159] When i watched Jongin's teaser yesterday, i was so surprised by its diversity.. I realize this as i was watching the highest quality film that i have ever seen in my life - Jongin desperately wanted this opportunity tens and hundreds times more than we ever imagined. My amazement while watching the video turned into tears unconsciously.. Jongin-ah, how long have you been preparing for this and how much you wanted to show this to us. I'll put my whole heart into it to support you. As i think of Jonginnie who put in efforts that i could not even begin to imagine, my heart burns and i can't do anything else ㅠㅠ The passion that Jonginnie put into this solo is too big, i'll just keep supporting Jonginnie and keep crying ㅠㅠ I love you
[+144] I could really feel his love for fans, it makes me want to cry.. He said he has been listening to the songs since March. In that long period of time, he has been working hard to make it better and show us a better image.. How is it that he has a dance performance for every song in the album.. Kai who has good voice color and dances well, i really hope your solo album will be daebak
[+38] As expected Kai is Kai. Because it's Kai, SM was able to produce work of that quality. Reading this post makes me want to buy more albums. Let's all 'Kai-ting' ㅋㅋㅋ (wordplay on 'hwaiting')
[+30] Please watch Kai's film more, Jonginnie is art, i love you
[+28] I could see how much sweat and effort he put into this. He made such a high quality video just for fans, i'm really touched by that ㅠㅠ
[+26] Guys, i don't have any fandom friends so i'm writing this here. I really like Jongin. When the teaser pictures were released, he came to Bubble and sent us more pictures. It made me felt like we were not just bystanders observing his solo, but actually sharing his excitement together and it felt really good! Last year after the concert ended, he did instagram live almost everyday and it was like he was telling us his diary. The way he talked to us about the concert was so sincere, i really liked that. Let's all be happy ㅠㅠ
[+25] He is really a fraud. He's good on variety shows, his personality is mild, but he has spicy visuals ㅋㅋㅋ
[+23] Who was the videographer for Film Kai? This is the craziest quality film for this year
[+20] It's really art.. I don't know to describe it but it's just Kai's art...
[+20] I'm paying for the albums while crying ㅠㅠㅠㅠ
[+19] During his instagram live, we would say that we are watching over Jonginnie, but actually it is Jonginnie who is watching over us, "no i love him more so i'm protecting Jonginnie!!", i thought it was like that but actually it's not. With the release of this 1 album, i realize how much Jonginnie loves us and that he is watching over us... To compare my love to Jongin's, it is still too small ㅠㅠ Jonginnie's love is so big, i'm so thankful and happy for that
[+19] A gif of Jonginnie's hard work (written as 'hard work', but read as 'art'). These are all from 1 video
[+17] Kai is really not human. With his talent, it would be acceptable even if he has a bad personality. He's a real fraud
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