Putting aside the fact that there is no reference point to the channels he chose to appear in, there has been little publicity of his album in all the videos. Rather, he focused on the content covered in those channels and kept his duty as a 'guest'. So much so that fans started joking among themselves saying, "Is Kai just appearing in channels that he usually enjoyed watching".
An innovative plan of 'publicity without publicity'. Kai's unpretentious attitude and daily-life content narrowed the distance between himself and the public. He showed various sides of him that was unknown to a lot of people in a natural way. It aroused people's curiosity of off-stage 'Kai'. By putting down his mysterious image and approaching the public without holding back, Kai's method worked. In addition to that, the Youtube channels became new beneficiaries of the 'EXO effect', it was a win-win situation.
Excessive image exposure can be a fatal blow to idols who places great importance on 'brand reputation'. However Kai clearly knows how to be loved by the public. This is because steps derived by confidence are always accompanied by ease. And Kai is proving this in every video.
- [THEQOO] Kai collaboration with Youtubers, a good example of publicity without publicity
- His sense of closeness (with the public) suddenly went up
- For Yooxicman and Hey Jini, it is clear that Kai did what he wanted to do. Right up till The Adventures of Youngji channel, I'm happy to see he has sense in selecting channels to appear in ㅋㅋㅋ The video views were pretty good too
- What's with his gap seriously.. He doesn't appear on variety often but he has been doing quite a lot recently so it was really interesting to watch
- I feel that he's a very kind and warm person
- The more he reveals himself, the more he is loved by people. I can feel that he is a really good person. It's okay even if he's not a fixed cast, i just hope to see him more often
- He is definitely likeable. There's a reason why he is so loved
- The Youtube channels that Kai appeared on are all different but the tiki taka is good and it doesn't feel uncomfortable at all. (tiki taka = back and forth remarks between people)
- What a great article. It's good that people can know how pure our Jonginnie is
- A fresh way to promote! He appeared on channels that I never imagined so it made me even happier to see him
- It was refreshing to watch because he looked really confident. He gives a lively / cheerful feeling
- I really agree that he was more focused on the channel's original content than to promote his album. Of course it would be good if they promoted it but i'm just happy to see him working so diligently
- He just wanted to show sides of him to fans, that beautiful intention was his priority, so i was really thankful. I love you
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